Design & Marketing Insights

Tips and how-to guides to help you improve your online presence and your brand.

Category: Conversion Optimization

shopping cart abandoned
Conversion Optimization

Four Reasons Your Shoppers are Abandoning their Carts

If you are wondering how to keep people from leaving your online store, you are not alone. Studies show that upwards of 67% of shopping carts are abandoned. Even if you don’t have a huge budget, there are four critical things you can do to turn it around and capitalize on how people think and shop. 

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bounce rate
Conversion Optimization

How high is your bounce rate?

Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) – but often the implications can be a little more complex.

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