How much should I budget for PPC?
Pay per click is based on a blind bidding system, which means there isn’t a flat rate for keywords. When it comes to PPC Advertising Costs, the exact cost per click is determined at the time your ad is served. If you are new to paid search advertising, we usually suggest you start with a test budget. This gives you an opportunity to bid on some of your keywords and determine what bids will work to drive a positive ROI for your individual goals.
If you want to test your keywords (at about $1-$2 per click), you should establish an initial budget that allows you to get at least 100 clicks on each keyword. The results of this test will help determine if the keyword will be profitable for your business.
The pricing calculator below will give you an idea of typical costs based on your industry and the size of your pay per click budget. It also includes approximate management fees for your budget.
Determining a Monthly Budget
The first step we take is to perform keyword research in order to identify phrases that are moderately priced and highly relevant to your offering. Next, develop a well-defined geographic region with room for expansion if the campaign is successful.
Measuring your return is a crucial step. Install tracking scripts to measure phone calls, form submissions and/or sales on your website. Once this is correctly setup, you can trace conversions back to individual keywords, ads, or even specific locations.
Accurate measurement gives you the information needed to determine what to budget, and the appropriate size/scope of your campaign. If this sounds a little confusing, don’t worry! At the G3 Group, we help advertisers get up and running and keep their campaign performance at its best.